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HOW WE DO IT :: project approach
structure : presentation : behavior
Great websites share an unforgettable experience with the user, one that leads them to seek the organization’s offerings and benefits, creates an emotional connection and instills a desire to learn more.
As an established and experienced web agency, Cyberworks understands the importance of the user experience. We have developed our project approach to embrace the needs of the audience, to express the goals of our clients, and to respond to ever advancing technology.
We divide our project approach into the three main components that are common to most all web-based projects—structure, presentation, and behavior.
Select a tab to learn more about our project approach.
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:: How is it built?
A website stands or falls based on its underlying structure. This refers not only to the database, servers, applications, and programming language, but also the organization of information (sitemap/architecture), and the content management system. We consider it the first element in our overall approach, because it displays a foundational approach rather than a cosmetic one.Our design and development team works together to access our client’s existing technological strengths or limitations. We then map out the underlying structural elements of the project so that the designers and animators know what information they will be presenting, where it will come from, and how it will be managed in the content management system.
:: What does it look like?
First impressions are made in a matter of seconds and the “look” of your website can spark interest or apathy. A great presentation will draw the user in through appropriate imagery that evokes emotion or illustrates an idea, clear and thoughtful verbal messaging that motivates the user to action, and useful information and resources that are organized with a user-centric approach.The presentation includes layout, color, brand elements, photography, illustration, positive/negative space, readability, artistic technique, etc.
:: What does it do?
It’s not exactly Newton’s third law of motion, but it’s close. Your website needs to provide an appropriate reaction (choices or information) for every action (mouse-over/click) taken by the user. These reactionary behaviors are the basis of interactivity, and include everything from nifty rollovers and Flash™ animation, to forms generation and submission, and internal and external search functions.Behaviors also include navigational elements that provide a window to deeper information, or layered information panels and boxes (ajax!) that allow the user to stay on the same page while accessing related or in-depth information. It also includes interactive elements such as maps and games, as well as relational elements, information and product placement (cross-selling and up-selling), connecting users directly to an ecommerce store or to more information opportunities.