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Universal Mortgage Company's New Comprehensive Retail Mortgage Website
Thursday, November 1, 2007
A comprehensive creative and technical solution with CMS, CRM, Online Marketing and Branding
www.umc123.com
The launch of the new website for the Universal and UFG Mortgage corporation is a groundbreaking advance in the nature of Cyberworks's solutions in all aspects, including design, technology and brand identity development.
Brand Development
Cyberworks worked with UMC stakeholders and executives to develop a new brand identity, complete with new logo concepts, color pallete, typeface and font guidelines and marketing messages and imagery to enhance the website experience, as well as to strengthen brand identity through offline marketing initiatives.
The Website
The website solution for UMC stablishes a robust, powerful and effective retail presence for a leading mortage company. Powered by Modular CMS, Cyberworks' organic content management system, the retail website is dynamic, user-friendly and an effective marketing tool for the organization. Website content, images, documents, office locations and marketing banners are all managed through a secure web-based user interface that utlizes the latest Web 2.0 technologies and a secure workflow-enabled system for publishing..
"MyLoan"/Message Center CRM
The retail site also enables website users to create and log in to an online service called "MyLoan," where they can view their loan information, insurance and personal information, and also submit messages and inquiries to UMC staff by means of a secure, topic-oriented messges center. In addition to managing website content, the UMC website CMS enables UMC staff to create employee accounts with permissions to answer these customer queries in a secure, web-based environment. All information is stored in a visual databse for sorting and analysis.
