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WHAT WE DO :: brand & identity
Tell Me, Who Are You?
The famous lyric of Pete Townshend, the guitarist and songwriter of the legendary rock group The Who may be still ringing in the ears of the World's music fans, as it should. What an innocent question! But an important one; the poignancy of such a simple phrase will always predate any effective marketing and web strategies.
That's why we ask "Who are you?" before, during and after any project we undertake. If you have a strong sense of who you are, we want to know first hand. If you aren't so sure, we're here to help. Our goal is for your website to meet your brand and identity guidelines, so that your customers/website visitors become accustomed and familiar with your organization, recognizing your identity where ever it appears.
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| | Deep Discount DVD | | |
| Cyberworks' creative team played an integral role in the branding of Infinity Resources' online eCommerce business, Deep Discount DVD. By analyzing the needs and goals of the business, Cyberworks developed a brand and character, the Deep Discount DVD Shark. The shark remains the memorable mascot of one of the highest-volume eCommerce sites for DVD's in the world, and has resulted in the website having grown to sell books, music, video games and more. |
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